Tourism Product Development Is Going To The Dogs

relax2Earlier this week we announced that National Geographic Books had released The Dog Lover’s Guide to Travel which includes dog friendly businesses, attractions and outdoor areas in 75 pet-friendly cities and regions across the United States and Canada. The Yakima Valley is one of them.

The Dog Lover’s Guide to Travel was written by Kelly E. Carter, a New York Times best-selling author and pet travel expert for AOL’s Paw Nation and Elite Traveler. In each destination she highlights pet offerings including hotels, parks, pet shops and pet friendly businesses. Features of the book include walks to take with your dog, insider tips from local pet owners and sidebars detailing opportunities for people with a dog in tow.

Our office (Yakima Valley Tourism) approached Carter in early 2013 as the guidebook was being developed. The previous year we had created WineDoggies.com, an award winning program developed to help visitors traveling to our Valley with their dogs. In phone conversations with Ms. Carter I knew our region was going to be a good fit given all the work we had done on Wine Doggies. And our efforts paid off.  In addition to including the Wine Doggies website,  The Dog Lover’s Guide to Travel highlights numerous Yakima Valley walking and hiking trails, local pet services, dog friendly wineries and pet events.

Our Valley is one of only six communities in the Pacific Northwest featured in the book. That in itself is an honor given that towns and regions all over the Northwest are well suited for dog travel. In most cases just one or two destinations were selected for each state or province to be in the book. I don’t mean to boast but we worked hard to be included. If we had not developed WineDoggies.com and worked with our community partners on being more pet friendly I’m not sure we would have been in the running.

People traveling with their dogs is a niche’ market worth pursuing. According to the American Pet Products Association, Americans spend $78 million was spent on travel that included their pet. Seattle and Portland, two prime in-bound markets for us, have more dogs per capita than children. In a national survey taken of more than 6,000 U.S. pet owners, most traveled at least once a year with their pets.

One of our primary goals with Wine Doggies is to cultivate a more dog-friendly destination. That effort involves our businesses, partners and communities working together to make that happen. Recognition of our efforts in a book of this stature helps us to reach that goal.

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