About

I’ve been in the travel and tourism industry throughout my career and this journal is a way to share travel and tourism news plus my thoughts on this great industry. I live in the beautiful Pacific Northwest and currently the President and CEO of the Yakima Valley Tourism (formerly called the Yakima Valley Visitors & Convention Bureau).  The views here reflect my personal opinions and insights. Happy reading and keep traveling!

John A Cooper

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Twitter: @tourismpro

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